Novi brand, slogan i portal Novigrada U svim boja Essays

Novi brand, slogan i portal Novigrada "U svim bojama Istre" Novigrad koji spada u klaster sjeverozapadna Istra, jedan od sedam klastera definiranih masterplanom turisti?kog razvoja Istarske ?upanije, ponajvi?e je poznat po svojoj turisti?koj tvrtki Laguna Novigrad ?ija je tradicija duga ?etiri desetlje?a. Ukupnu ponudu Novigrada kao turisti?kog odredi?ta Istre ?eli se podignuti na vi?u razinu, me?u ostalim i s ciljem produljenja turisti?ke sezone. U tu je svrhu tijekom 2010. godine razvijena marka Colours of Istria - U svim bojama Istre, a nastala je suradnjom turisti?kih zajednica gradova Umag, Novigrad, Brtonigla i Buja te hotelijera Istraturist Umag i Laguna Novigrad. Vizualno rje?enje branda predstavlja ve? prepoznatljiva lepeza u ?etiri boje: plava, naran?asta, zelena i ljubi?asta, a svaka od boja predstavlja jednu od specifi?nosti ponude sjeverozapadne Istre. Kroz teme wellness i more, sport i zabava, priroda i kampiranje i gastronomija prezentirana je ponuda klastera sjeverozapadne Istre. Tako plava boja lepeze predstavlja sunce, ?isto more, pla?e, nauti?ki turizam te neizostavnu ponudu wellnessa u Novigradu. Naran?astom se bojom ?eli naglasiti sport u Novigradu a Novigrad promovirati kao destinaciju za aktivan odmor. Upravo je zahvaljuju?i brojnim ulaganjima u sportske objekte i doga?anja sjeverozapadna Istra postala atraktivnom destinacijom za aktivni odmor. Prirodne ljepote, kampovi te aktivnosti za opu?tanje kao ?to je ?etnja predstavljene su zelenom bojom. Naposljetku sjeverozapadna Istra okuplja neke od najboljih vinara i restorana u Hrvatskoj pa se ljubi?astom bojom Novigrad predstavlja kao destinacija gourmeta i vina. Ova tema ujedno predstavlja zabavna doga?anja u Novigradu i najavljuje doga?anja u regiji; voditi Vas u posjet gastronomskim manifestacijama, fe?tama posve?enim namirnicama, hrani, maslinovom ulju ili vinu te raznim priredbama, koncertima i sportskim doga?anjima. U sklopu projekta razvoja brand imid?a destinacije Novigrad izra?en je i portal www.coloursofistria.com koji na jednom mjestu objedinjuje sve informacije potrebne za planiranje odmora na podru?ju sjeverozapadne Istre. Portal je aktivan od lipnja 2011. godine i zada?a mu je da kroz ve? spomenutu lepezu boja Colours of Istria predstavlja najbolje od onoga ?to gradovi sjeverozapadne Istre i njihove okolice nude posjetiteljima. Portal nudi kompletnu ponudu smje?taja na podru?ju sjeverozapadne Istre. Na podru?ju Novigrada tako se nudi smje?taj u hotelima, malim i obiteljskim hotelima, kampovima, apartmanskim naseljima te ponudu privatnog smje?taja. Novi brend, slogan i portal Buja "U svim bojama Istre" U sklopu razvoja brand imid?a destinacije Buje tijekom 2010. godine izra?en je novi vizualni i verbalni identitet turisti?ke destinacije. Brand je razvijen suradnjom turisti?kih zajednica gradova Umag, Novigrad, Brtonigla i Buja te hotelijera Istraturist Umag i Laguna Novigrad. Novi brand destinacije Buje predstavlja ve? prepoznatljiva lepeza u ?etiri boje; plava, naran?asta, zelena i ljubi?asta, od kojih svaka boja predstavlja jednu od specifi?nosti sjeverozapadne Istre. Novi brand osna?en je i novim sloganom: Colours of Istria - U svim bojama Istre koji komunicira kluster sjeverozapadne Istre koji u svojim bojama prezentira svoje specifi?nosti i diferencijaciju unutar Istre. Kroz teme wellness i more, sport i zabava, priroda i kampiranje i hrana i vino prezentirana je ponuda Buja kao i ?itavog klastera sjeverozapadne Istre. Prva, plava boja na lepezi predstavlja sunce, more, pla?e, nauti?ki turizam a tu je i neizostavna ponuda wellnessa u Bujama. Regija sjeverozapadne Istre postala je poznata po svojoj sportskoj ponudi i doga?anjima. To ponajprije mo?e zahvaliti ulaganjima u sportske objekte i manifestacije. Na podru?ju Buja tako?er treba istaknuti biciklizam te slikovite pje?a?ko- biciklisti?ke staze. Sport u Bujama i regiji predstavljam je naran?astom bojom na lepezi. Priroda i kampiranje predstavljeni su zelenom temom koja ukazuje na brojne prirodne ljepote, opu?tanje u prirodi i mogu?nou za kampiranjem. Naglasak je stavljen na brigu o o?uvanju okoli?a i visoke ekolo?ke standarde u poslovanju kampova. Regija sjeverozapadne Istre okuplja neke od najboljih restorana, vinara i maslinara u Hrvatskoj stoga je tu i ljubi?asta boja - hrana i vino. Gastronomija u Bujama predstavljena je kroz pri?e o istarskom tartufu, doma?im fu?ima i njokima, istarskom pr?utu te brojnim drugim delicijama. Ljubi?asta boja ujedno predstavlja i zabavu u Bujama i najavljuje doga?anja u regiji. Gosti tako imaju prilike u?ivati u brojnim glazbenim, sportskim i gastro manifestacijama ili oku?ajte sre?u u nekoj od elitnih kockarnica. Razvoj branda i slogana prati i objava portala Colours of Istria. Portal je aktivan od lipnja 2011. godine. Karakteristika portala je da je na jednom mjestu predstavljena bogata ponuda gradova sjeverozapadne Istre i njihovih zale?a. Tako?er, portal Colours of Istria nudi cjelokupnu ponudu smje?taja za podru?je sjeverozapadne Istre. Buje je u svojoj ponudi smje?taja obuhvatio hotelski smje?taj, smje?taj u malim i obiteljskim hotelima, kampiranje te privatni smje?taj. Novi brend, slogan i portal Bronigle "U svim bojama Istre" Ukupnu ponudu Brtonigle kao turisti?kog odredi?ta Istre ?eli se podignuti na vi?u razinu, me?u ostalim i s ciljem produljenja turisti?ke sezone. Turisti?ka zajednica Brtonigle, u suradnji sa turisti?kim zajednicama ostalih gradova klastera sjeverozapadne Istre (Umag, Novigrad i Buje) te hotelijera Istraturist Umag

The problem of homelessness essay

The problem of homelessness essay The problem of homelessness essay The problem of homelessness essayToday, the problem of homelessness is one of the main challenges to the stale social and economic development of the US. In this regard, the problem of homelessness has started to aggravated since the housing market crisis and economic recession of 2007-2008. The aggravation of the socioeconomic situation made many Americans homeless. As a result, they could not afford buying or maintaining their households that raised the rate of homeless Americans. Homelessness has become one of the major problems that affected the entire nation. In such a situation, the deterioration of the position of homeless Americans raised the problem of homelessness and the elaboration of effective public policy to minimize the negative effect of homelessness on the US society and homeless people along with the resolution of the problem of homelessness through the reintegration of homeless people into the community life by means of construction of public facilities providing shelter for homeless people, where they can live and work being engaged in public work.Formulating a policyThe public policy aiming at the elimination of the problem of homelessness should focus on the development of the policy that helps homeless Americans to find a shelter and earn means for living. In this regard, the construction of public facilities that are destined for homeless Americans, where they can live, eat, and work. The construction of such facilities may involve homeless Americans as employees. They may participate in the construction and they may be employed for the maintenance of the facilities, where they will live and eat. Other homeless people, who can settle in those facilities may find employment in the public sector, for instance, they can be employed in the public cleaning sector maintaining public facilities and performing other low- or semi-qualified jobs in the public sector, whereas they will spend a part of their wages as the payment for the shelter and food, they receive on the regular basis, while the rest of their wages will be used for other needs. In such a way, they will have, at least, provisional shelter and work. In addition, they may receive some job training to get better job opportunities and find new, better employment, which may open the way for them to find a good job and purchase their own home in a long-run perspective.Policy implementationThe implementation of the proposed policy should start at the state level and expand nationwide, in case of the success of the implementation of the program at the particular state. The policy should start with the elaboration of the plan of the construction of the public facilities for homeless people, recruitment of professionals for the implementation of the project, communication of the program to homeless people, their settlement in the constructed public facilities, and further employment in the local public sector. The program will also involve educators working in the pu blic facilities for homeless people, who can provide them with basic training. These training programs can be managed by volunteers recruited in the course of the promotion of the program. The promotion of the program will involve key stakeholders, including educators, engineers, and other professionals required for the construction and maintenance of the facilities and training of homeless people. The public sector will offer jobs for homeless people, who decide to settle in the public facilities. Homeless people may learn about the program from public organization supporting homeless people, providing them with food, clothing, etc.Policy evaluationThe policy has a considerable potential because it offers a long-lasting solution to the problem of homeless Americans at the state as well as federal level. The program will involve the wide involvement of the local and state government and local communities but, in a long-run the program will help to resolve the problem of homelessness .Question 2Reasons for the resistance to change the policyStakeholders may be resistant to the proposed policy change because they are accustomed to the existing policy and unwilling to change it, especially if they do not understand the new policy and its benefits. In such a situation, the local government and public organizations should unite their efforts to implement the program successfully and overcome resistance to change.Steps to undertake to implement the policy successfullyThe first and primary step to change the policy is to communicate the policy to key stakeholders, including community members, homeless Americans, and professionals involved in the program. The next step is the organization of the work of the team of professionals on the implementation of the project. The project team should be created and its leader will be responsible for outcomes of the project. Finally, homeless people may be involved into the project managed by the project team. In a long-run perspe ctive, the program may be expanded nationwide through the creation of the network of public facilities for homeless people and applying the program to different states to resolve the problem of homelessness.Question 3Competency tests in mathematics, social studies, science, reading and writing to graduate from high schoolI believe that competency tests are essential to graduate from high school because they show academic achievements of students upon their completion of the high school. Thus, tests will show what competencies students have and what they can perform well and what they cannot perform at all. Competency tests will help students to make their choice of their future career.Advantages and disadvantages of competency testsThe major advantage of competency tests is the overall assessment of students’ achievements in key areas. In addition, competency tests help students to determine their academic strengths and weaknesses on the ground of which they can decide which career to choose.On the other hand, one of the main disadvantages of the competency tests is their generalizability that means that they do not take into consideration individual specificities of each student. As a result, gifted students may fail the tests but they may be successful in their own way.Compensating disadvantagesThe disadvantage of competency tests can be eliminated through the diversification of tests and taking into account academic achievements of students in the course of learning. In such a way, the final score will be calculated as a combination of past academic achievements of students during their performance in the high school and the score gained during competency tests.